What is Entertaiment?



Entertaiment is an activity that satisfies a consumer’s desire for pleasure. It is understood objectively, communicates from an external stimulus, offers pleasure, requires an audience and takes place in a passive form. Historically, entertainment has evolved from activities formerly associated with hunting or war into spectator sports and events, while other activities such as cooking have developed into global competitions and media products. This makes entertainment a constantly evolving and diverse activity.

Article by: Bates and Ferri, 2010; Oliver and Barstsch, 2012. All rights reserved.