Entertaiment is a highly flexible concept that allows it to be transformed in different media. This flexibility is reflected in the way that familiar forms are often found in a variety of contexts, and their longevity is ensured by the fact that they have demonstrated a great potential for creative remix. Entertaiment has an interesting etymology, as it derives from the Medieval Latin intertenere, with the prefix inter meaning ‘inside’ and the suffix tenere referring to holding.
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Bates and Ferri (2010) define Entertainment as activity understood objectively that encompasses communication between text and audience, is triggered by an external stimulus, offers pleasure, requires an audience and occurs in a passive form.
