Most people have at least a passing interest in the arts. The world of entertainment is vast and encompasses everything from high-end theatre to the local corner pub. It also spawns several burgeoning industries and many small businesses whose collective worth is hard to measure in dollars, but not necessarily in terms of employee headcount. The plethora of entrants, in turn, is a veritable gold mine of untapped possibilities. The resulting concoction of aural, visual and sensory stimuli is an experience like no other. The result is a sense of belonging and a sense of well-being in equal measure. It is a worthy winner of the coveted title of aficionado.